Feature Stories

1984 Chevy C10 “Ugly Betty”: Built on Sweat Equity and Vision

In Edinburg, Texas, where truck culture runs deep, Jose Sanchez’s 1984 Chevrolet C10—affectionately known as “Ugly Betty”—stands as proof that the most meaningful builds aren’t bought, they’re earned. What began... Read more...

Taking a Rare 2001 Ford F-250 Platinum Edition 7.3L Power Stroke to an Unexpected Level

When it comes to diesel engines, every enthusiast has an opinion—but ask a loyal Ford crowd to name the greatest Power Stroke ever built, and the 7.3L V-8 is almost... Read more...

Ruling the Road: Steven Dalton’s Slammed F350 Dually

Steven Dalton’s journey into the custom truck world is a story of perseverance, education, and smart decision-making. After an early setback with a poorly executed mini-truck build, Steven refused to... Read more...